Quick Verdict:
Frase works best for content creators and SEO specialists who want to bridge the gap between keyword research and a finished draft without unnecessary complexity.
Its strongest point is its ability to synthesize SERP data into actionable outlines, while it may not be ideal for those looking for a fully automated “one-click” article generator that requires zero human oversight.
What is Frase?
Frase is a content optimization and AI writing tool designed to help marketers, bloggers, and agencies streamline the research phase of SEO writing. In practice, it helps turn search intent research into a clear writing plan much faster.
It is commonly used for:
- SERP Analysis: Quickly scanning the top results for a keyword to see what competitors are covering.
- Content Briefing: Creating detailed outlines for freelance writers in minutes rather than hours.
- SEO Optimization: Scoring existing or new content against the most important topics found in top-ranking pages.
If your goal is to rank higher on search engines by writing more comprehensive content, this tool is worth considering.
Key Features:
Below are the features that most users find useful in their day-to-day workflow:
- Automated Content Briefs: Frase pulls headings, questions from Reddit/Quora, and key statistics from the top 20 search results. It saves you from having twenty tabs open just to understand what a topic requires.
- Topic Gap Analysis: The “Optimize” tab shows a list of related terms and their frequency in competitor articles. This helps you identify specific subtopics you might have missed that are crucial for topical authority.
- Question Research: It specifically pulls questions from “People Also Ask” and forums. This is incredibly helpful for building out FAQ sections that actually reflect what users are searching for.
- AI Writing Templates: While it has a “Write for Me” button, the real value is in the custom templates for introductions, listicles, and rewriting. These work best as a starting point rather than a final product.
- Project Folders and Sharing: You can organize documents by client or project and share “read-only” links with writers so they can use the optimization tools without needing their own paid account.
Pricing Plans
Frase offers a 5-day trial for a small fee, which is helpful for testing the full suite of features on a live project before committing to a monthly subscription.
Paid plans generally include:
- Document Credits: A set number of articles you can research and optimize each month.
- AI Character Limits: Access to the AI writing engine for generating text.
- Search Console Integration: The ability to pull in your own site data to see which pages need a refresh.
Pricing and features can change, so it’s best to review the latest details on the official site.
👉 View current Frase pricing here
Pros and Cons:
Pros
- Massive Time Saver: It cuts the research phase of an article down significantly by aggregating competitor data in one sidebar.
- Clean Interface: Unlike some SEO tools that feel cluttered with data points, Frase is intuitive and focuses purely on the writing process.
- High-Quality Outlining: The drag-and-drop outline builder makes it very easy to structure a post logically based on what is already ranking.
Cons
- Learning Curve for AI: To get the best results from the AI writer, you need to learn how to “seed” it with context, or it can occasionally repeat itself.
- Add-on Costs: Some advanced features, like unlimited AI writing or keyword volume data, require an additional monthly “SEO Add-on.”
Who Should Use Frase?
Frase is a good fit if you are:
- An SEO strategist looking to scale content production without losing quality control.
- Someone who prefers structured, data-driven workflows rather than staring at a blank page.
- Users who want tangible SEO suggestions (like “add this keyword 3 times”) without the over-complication of enterprise-level software.
If you need heavy-duty technical SEO audits or backlink analysis, this tool may feel limited, as it is strictly focused on the content side of the equation.
Frase Alternatives:
Depending on your needs, these alternatives are often compared with Frase:
- Surfer SEO: Better suited for users who want very granular, data-heavy optimization scores and a more robust keyword research suite.
- MarketMuse: More advanced and focuses heavily on “topical authority,” but it requires more setup and carries a much higher price tag.
- Clearscope: A premium, streamlined option that is often preferred by large editorial teams for its simplicity and accuracy.
Final Verdict:
Frase is a practical and reliable option for users who prioritize efficiency in the research and drafting phase over unnecessary features. It focuses on doing a few things well—specifically SERP analysis and content optimization—which makes it a sensible choice for its intended audience.
👉 Take a closer look at Frase here
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