A few months back, I found myself deep in an Excel spreadsheet trying to map out a topical cluster for an affiliate site that had flatlined in search traffic. If you’ve ever done manual keyword research for a complex niche, you know the drill: you check search volume, look at what the top three competitors … Read more
The thing about Salesforce is that it’s a bit like owning a heavy-duty industrial kitchen. It can do everything, but if you just want to make a piece of toast, you’re going to feel overwhelmed by the buttons and the gas lines. When Einstein was rolled out, the promise was essentially a “sous-chef” that would … Read more
There is a specific kind of frustration that comes with staring at a piece of content that should be ranking, but isn’t. You’ve done the keyword research, the grammar is perfect, and the advice is actually helpful. Yet, you’re stuck on page three, watching competitors with thinner content breeze past you. This is usually the … Read more
I’ve spent a lot of time poking around the Zoho ecosystem lately, and if there’s one thing that sticks out, it’s how much they want you to talk to Zia. She—or it, depending on how much you like personifying software—is everywhere. From the CRM to your inbox, Zia is marketed as the “smart” layer that’s … Read more