I’ve spent the last six hours staring at a blinking cursor and a sidebar filled with red, yellow, and green circles. If you’ve worked in content for more than twenty minutes, you know the feeling. You want to write something that actually helps people, but there’s that nagging voice in the back of your head—or … Read more
I’ve spent a lot of time looking at support desks, and usually, they all feel the same. You install a widget, you set up some “if this, then that” rules, and you hope your customers don’t get frustrated by the obvious canned responses. But Tidio has been trying to do something slightly different lately, specifically … Read more
I’ve spent a lot of time staring at CRM dashboards, and usually, the feeling is one of mild dread. It’s the “data entry tax”—that tax you pay in time just to keep the gears of a business turning. So, when HubSpot started weaving its new automated features into the fabric of their “hubs,” I was … Read more
I’ve spent a lot of time staring at blank cursors. It’s that familiar, slightly annoying pressure of having a decent idea but lacking the mental energy to turn it into a coherent paragraph. A few months ago, I decided to lean more heavily into Rytr to see if it could actually solve that “starting friction.” … Read more
I’ll be honest: for a long time, I had Copy.ai filed away in my head as just another “template machine.” You know the type—you click a button for an Instagram caption, it spits out five emojis and some puns, and you move on. But after sitting with it for a couple of weeks recently, I … Read more
The thing about Salesforce is that it’s a bit like owning a heavy-duty industrial kitchen. It can do everything, but if you just want to make a piece of toast, you’re going to feel overwhelmed by the buttons and the gas lines. When Einstein was rolled out, the promise was essentially a “sous-chef” that would … Read more
I’ve spent a lot of time poking around the Zoho ecosystem lately, and if there’s one thing that sticks out, it’s how much they want you to talk to Zia. She—or it, depending on how much you like personifying software—is everywhere. From the CRM to your inbox, Zia is marketed as the “smart” layer that’s … Read more
I’ve spent the last few weeks trying to force Microsoft Copilot into every corner of my workday. If you’re like me, you probably feel like you’re constantly juggling three different browser windows, a chaotic Outlook inbox, and a spreadsheet that’s about two mistakes away from a meltdown. The promise of Copilot is that it acts … Read more
There’s a moment most people have with ChatGPT — you open it for something simple, maybe drafting a message or explaining a concept, and then you slowly start testing how far it can go. That’s how it usually begins. I first tried it for rewriting a dull email. It did a decent job. Then I … Read more